The One Query Your Church Social Media Technique Ought to Reply (However In all probability Does not) – ChurchTechToday.com

Let me ask you one thing.

If I walked into your workplace proper now and requested, “What’s your church’s social media truly attempting to perform?”—might you give me a transparent reply in a single sentence?

Not a normal reply like “attain folks” or “interact our neighborhood.”

A particular reply.

The sort that may assist your volunteer social media coordinator know precisely what to put up on Tuesday morning.

If you happen to hesitated, you’re not alone. Most church buildings are posting commonly, caring deeply, and nonetheless working with out a clear strategic goal.

And it’s exhausting everybody concerned.

The Drawback Isn’t Your Content material. It’s Your Readability.

I’ve talked to tons of of church communicators through the years. Right here’s what I maintain listening to:

“We put up 3 times every week, however I’m undecided it’s working.”

“Our volunteers are burned out.”

“I really feel like we’re simply throwing content material on the wall.”

Right here’s the uncomfortable reality: most church social media issues aren’t expertise issues. They’re technique issues.

You may have succesful folks. You may have first rate content material. What you don’t have is a transparent reply to what social media exists to perform at your church.

And with out that reply, the whole lot else is simply noise.

Why Technique Feels Tougher Than Posting

Posting feels productive! I do know! I’ve fallen into the lure of attempting to fill the hole by posting increasingly and extra, considering that’s the reply.

Technique feels dangerous. It’s important to power some actually exhausting choices.  Selecting feels such as you’re committing to one thing ceaselessly.

However ultimately, posting is simply exercise.
And actual sound technique requires choices.
And choices imply saying no to some issues so you possibly can say sure to the best issues.

However right here’s what I’ve discovered: readability is likely one of the kindest belongings you may give your staff.

When your social media coordinator is aware of the first goal, they don’t should guess. They don’t should create content material for each attainable situation. They will focus.

And focus creates higher outcomes than scattered effort ever will.

The Distinction That Will Change All the pieces For Your Church’s Social Media

Let me provide you with a framework that simplified the whole lot for me.

Technique goal: What social media exists to perform to your church.

Techniques: The posts, reels, tales, and livestreams you create.

In case your goal is fuzzy, your techniques will multiply endlessly. You’ll attempt to do the whole lot since you haven’t determined what issues most.

In case your goal is evident, your techniques simplify. You’ll know what to create and what to skip.

Consider it this fashion: the target is your vacation spot. Your posts are the roads that get you there.

Extra roads don’t assist in case you don’t know the place you’re going.

A Easy Framework That Truly Works

You don’t want a 50-page technique doc. You want simply 3 clear solutions.

1. Anchor to Your Church’s Mission

Begin right here: How does social media assist your church’s mission?

Don’t assume too exhausting on this one.  The aim isn’t to interchange it. You wish to be assured that your social will assist it.

Your mission might be one thing like making disciples, reaching the unchurched, or shepherding your neighborhood.

Social media isn’t the mission. It’s a device that serves the mission.

This distinction retains the whole lot wholesome. It prevents social media from changing into an idol or a burden.

Ask your self: If our social media disappeared tomorrow, what a part of our mission could be more durable to perform?

That’s your anchor level.

2. Select One Major Goal. Simply One!

That is the exhausting half.

Select one dominant goal to your church’s social media.

Not three.

Not 5.

Simply One.

Sure, social media can do many issues. However it could’t do all issues nicely on the identical time.

When the whole lot is a precedence, nothing is a precedence.

Your social media can have secondary advantages. Nevertheless it wants one main goal that guides each resolution.

That is the filter that makes your Tuesday morning put up resolution apparent as a substitute of agonizing.

3. Outline What Success Truly Appears Like

Obscure objectives create imprecise outcomes.

Success ought to be observable. However don’t really feel a lot stress. It doesn’t should be good, simply seen.

If you happen to can’t describe what success seems to be like, you possibly can’t repeat it. 

And also you positively can’t practice another person to do it.

Write down what “good” seems to be like in sensible phrases. What would you see concretely taking place in case your social media was working?

Actual Aims Church buildings Truly Use

Let me stroll you thru some widespread goals I can see church buildings select. 

Goal #1: Consciousness within the Native Group

The query it solutions: Do folks close to our church know we exist?

That is outreach-focused. You’re attempting to assist individuals who’ve by no means heard of your church uncover you exist.

Content material right here feels human and accessible. Tales matter greater than polish. You’re displaying, not promoting.

Consider this like your church signal on the street. It doesn’t disciple folks. It invitations them to find extra.

What success seems to be like:
Folks out of your neighborhood mentioning they noticed your content material. New guests saying they discovered you on social media. Rising native follower rely.

Goal #2: Serving to First-Time Company Take a Step

The query it solutions: Can somebody confidently go to after seeing our content material?

That is your digital entrance door. You’re eradicating limitations and creating readability.

Service occasions. What to anticipate once they arrive. Who they’ll meet. The place to park.

Content material right here prioritizes hospitality and useful data over inspiration.

What success seems to be like:
First-time company saying they felt ready. Questions on logistics reducing. Folks discovering sensible data simply.

Goal #3: Participating Your Present Congregation

The query it solutions: Do our folks really feel linked through the week?

That is about constructing religious rhythm between Sundays.

Scripture. Prayer prompts. Ministry replace movies.  Picture dumps from occasions and conferences. Encouraging tales out of your neighborhood.

That is your midweek foyer the place folks see what’s taking place and really feel a part of one thing.

What success seems to be like:
Common interplay from members on-line. Feedback and shares out of your congregation. Folks referencing social content material in conversations.

Goal #4: Driving Participation in Occasions and Ministries

The query it solutions: Are folks displaying up?

This requires readability and repetition. You’re not simply saying—you’re persuading folks to take part.

Content material right here is sensible and action-oriented. Registration hyperlinks. Deadlines. Clear subsequent steps.

That is your bulletin board, however one the place folks truly take note of all of the issues taking place and being supplied.

What success seems to be like:
Registration numbers tied to social promotion. Folks mentioning they signed up via social. Occasion attendance correlating with social promotion efforts.

Goal #5: Extending Educating Past Sunday

The query it solutions: Does the sermon stay previous Sunday afternoon?

You’re creating alternatives for continued reflection and software.

Quick educating clips. Reflection questions. Q&A’s with the pastor. Dialogue starters tied to the weekend message.

This requires robust weekend content material and a discipleship mindset.

What success seems to be like:
Folks partaking with educating content material through the week. Small teams utilizing social content material for dialogue. Sermon collection reaching individuals who weren’t there Sunday.

Why Your Churche May Really feel Caught

Most church buildings attempt to do all of those without delay.

Similar platform.
Similar week.
Similar overwhelmed volunteer.

The result’s scattered content material / Confused volunteer / Inconsistent outcomes.

After which we surprise why social media feels exhausting!

The antidote is selecting ONE main goal which goes to really feel limiting. However in 3, 6, 9 months from now, you’ll really feel that it truly creates freedom.

Freedom to say no to good concepts that don’t serve your goal.

Freedom to get actually good at one factor as a substitute of mediocre at 5 issues.

Freedom to your staff to work smarter as a substitute of simply more durable.

Write It Down (Severely)

One web page is sufficient.

Write down:

• How social media connects to your church’s mission
• Your main goal
• What success seems to be like in sensible phrases

Most readers will gloss over this half.  And simply assume they’ll do it of their head.

Just a few who’re critical about making social media work for the church will take the time to brainstorm and work out the solutions to those 3 questions.

A written technique protects you while you’re drained. It protects your staff when volunteers transition. It protects your consistency when life will get chaotic.

The longer term you’ll thank the current you.  I promise.

Begin With One Clear Sentence

Right here’s your homework.

Full this sentence: “Our church’s social media exists primarily to _______________.”

If you happen to can’t end that sentence clearly, you’ve discovered your place to begin.

If you happen to can end it, share it along with your staff. See if they might have written the identical factor.

That dialog alone might be price it.

The Freedom of Focus

You don’t must put up extra.

It is advisable determine extra clearly.

Technique isn’t about management. It’s about creating area to your church’s social media to truly serve your ministry as a substitute of stressing it.

When social media has a transparent goal, it turns into simpler. Extra centered. Extra fruitful.

And that’s higher for everybody: your staff, your congregation, and the folks you’re attempting to achieve.

So let me ask you once more: What’s your church’s social media truly attempting to perform?

The way you reply to that one query can change the whole lot within the yr forward.