Episode Abstract:
On this episode, Kenny Jahng sits down with Justin Khoe, founding father of the Digital Missionary Academy, to discover sensible methods for church buildings to amplify their affect utilizing digital content material. The dialog facilities on how church leaders can leverage short-form video, automate outreach, and transition on-line engagement into real-life discipleship—all while not having an enormous funds or media experience. Listeners will uncover actionable methods to maneuver past livestreaming and Sunday uploads, empowering native ministries to attach with unreached individuals of their group and past. In the event you’re a pastor questioning how you can make digital ministry sustainable and efficient, this episode is filled with encouragement and real-world concepts.
In This Episode, You’ll Study:
Why short-form video outperforms long-form content material for native church outreach and sensible steps to get began
How you can use automation and easy digital instruments to show social media engagement into discipleship alternatives and in-person connections
What it takes to construct a sturdy church advertising marketing campaign on simply $5–$16 a day
The ability of non-public, non-automated follow-up—even in an age of automation and AI
Inventive methods to fund digital promoting by congregation help and group imaginative and prescient casting
Ideas for repurposing sermon content material into each day social media touchpoints, together with instruments and workflow recommendations
Approaches to coach workers and volunteers in digital ministry, even when leaders really feel hesitant or skeptical
Key Quotes:
“Quick-form content material is highly effective—once you accomplice it with automations, you may transfer individuals from discovery to subsequent steps at scale.” — Justin Khoe
“The easy thought of how the church serves as we speak is an thrilling worth proposition in and of itself.” — Justin Khoe
“500 bucks a month just isn’t as a lot as you assume. . . Can you discover 3 individuals prepared to donate $5 a day? There you may have $500 a month to gasoline a marketing campaign and present outcomes.” — Kenny Jahng
“Church buildings have a novel worth proposition in that we’re flesh and blood, we truly care about you… That’s the factor persons are hungry for.” — Justin Khoe
“If not digital outreach, then what are we doing? Are we actually going concerning the Nice Fee?” — Justin Khoe
Hyperlinks & Sources Talked about:
• Justin Khoe on Instagram: https://www.instagram.com/jkhoe
• Digital Missionary Academy: [Search “Digital Missionary Academy” on YouTube]
• E book: Empty Pews to a Million Views https://amzn.to/45jD2M1
• ChurchTechToday: https://churchtechtoday.com
In regards to the Church Tech At the moment Podcast:
The Church Tech At the moment Podcast helps pastors, church workers, and ministry leaders navigate the intersection of religion and expertise with confidence. Hosted by Kenny Jahng and delivered to you by www.FrontDoor.church.
EPISODE TRANSCRIPT
Kenny Jahng [00:00:03]:
Hey, buddies, it’s that point once more. My title is Kenny Jahng, right here with the Church Tech At the moment podcast. And guess what? We’ve obtained a reputable Web movie star. Is that what it’s? We obtained Justin on the road.
Justin Khoe [00:00:15]:
I don’t know that I might ever introduce myself that means. However Kenny, I’m grateful to know you and I’m glad to be your pal. And thanks for having me on the podcast.
Kenny Jahng [00:00:22]:
Completely. Now, Justin Khoe is simply one of many guys that it’s worthwhile to instantly abandon this podcast. No matter you’re doing, get onto YouTube and click on that subscribe button. We’re going to place the hyperlinks within the present notes. However Justin Khoe, you will discover him on YouTube, additionally on Instagram. These are the 2 locations that I comply with him. And we’re going to speak about another issues which are cooking within the kitchen for him. However let’s rapidly get to the purpose.
Kenny Jahng [00:00:46]:
Justin. We’re right here to speak about video content material movies. The brand new Black. I’ve been saying this for many years now at this level that each single church wants to consider their content material advertising, their content material manufacturing, and that video must be a part of the equation. And because of this I rang you up as a result of, Justin, you’re a grasp at that. And what I like is your generosity of educating church leaders and Christians which are inquisitive about actually furthering the dominion of utilizing video. So give us your 30 second pitch. What are you doing proper now? You’ve obtained this factor known as the digital Missionary Academy.
Kenny Jahng [00:01:24]:
What’s the premise of that? Who’s it for? After which let’s simply dive into a few of the ideas and educating that you’re educating there.
Justin Khoe [00:01:32]:
Yeah, completely. I’m on a mission to assist church buildings and missionaries attain a billion individuals with the gospel. And I try this in quite a lot of other ways. I do that within the realm of training, realizing that many pastors didn’t discover ways to do media and communications and video in seminary. So I’ve an training department of it the place you may discover ways to try this. I even have type of a service aspect of this the place church buildings, hey, if you wish to utterly outsource the whole lot from the clip choice, the enhancing, the branding, all the way in which right down to the add itself so that every one you must do is fear about what’s taking place on the weekend, we’ll have her, we’ll have deal with the whole lot that’s taking place within the week, we try this as a service. After which final however not least, I’m attempting to assist a sub area of interest of missional leaders, particularly those that are bivocational, those that are lay leaders, those that are simply type of entrepreneurial at Coronary heart. And what I’m attempting to do is assist ministry leaders earn cash by changing their sermons into programs and training packages.
Justin Khoe [00:02:30]:
A bit factor known as tent making, however type of utilized into the trendy context. And so the explanation why I’m doing that final third is likely one of the the reason why many individuals don’t really feel like they will go all in on social is, is as a result of they’re nonetheless having to pay the payments. And I attempt to supply, hey, hear, church buildings all around the world are fixing issues already. Whether or not that downside is one thing as easy and apparent as how you can research the Bible, nice issues round how do I dad or mum my youngsters in a quickly altering world? Or as like considered one of my college students was capable of do, to share the gospel, however in a selected context, to assist people who find themselves struggling from an dependancy to L U S T. The thought is that this, that the gospel basically transforms individuals’s lives. And so once you notice that after which place what you do as an answer to somebody’s downside, primary, you’re gonna attain extra individuals with the gospel, interval. As a result of social simply inherently works once you remedy individuals’s issues. But in addition quantity two, you may truly generate income, pay the payments, earn a cool 10 to 100k per 12 months by doing what you’re already doing if you happen to simply determine how you can repackage it.
Kenny Jahng [00:03:35]:
Sure, I like the Venn diagram that you simply’re providing to church leaders all over the place. Now, when it comes to YouTube, one of many prescriptions that we speak about on a regular basis, a minimum of in our circles right here, is that it’s worthwhile to go all in on video. Everybody has this guilt complicated that’s within the church communication house. Understanding we ought to be investing in YouTube, we ought to be doing extra on YouTube. We shouldn’t simply take our hour, hour and a half, dare I say, typically two hour worship companies. Don’t lower it and simply publish it and duplicate paste it on-line. That’s not sufficient in YouTube. And we had been speaking about how lengthy kind content material is the place the place it’s the one place the place the worth of your asset will increase over time.
Kenny Jahng [00:04:23]:
After which I get this loud ringing in my ear. Justin is saying, hey, maintain your horses. Content material just isn’t the place the place you have to be going first. I imply, it’s someplace that matches in your ecosystem. However it’s not the primary place that church ought to be considering, that is severe loopy distinction to what everybody else is saying on the market. Justin, inform us why lengthy kind content material just isn’t the answer {that a} church ought to be investing in first.
Justin Khoe [00:04:53]:
After I first began as a digital missionary, if it’s okay for me to coin the time period and model the time period, uh, once I made the transition to IRL ministry into on-line ministry, all of the, all that there was accessible was lengthy kind YouTube. I keep in mind taking programs. Uh, we have now mutual buddies which are on this house, shout out to Sean Cannell, who’s been a mentor and a coach to me. I drank the Kool assist, went all in, and over the course of a few years constructed a, a, a reasonably profitable YouTube channel. 120,000 subscribers, reaching a number of hundreds of thousands of individuals with the gospel by YouTube. And in some ways I wish to say sure. And YouTube is unbelievable. It’s a highly effective device.
Justin Khoe [00:05:31]:
It’s completely possibly one of many best bets you may have within the on-line house of claiming, what, this platform most likely goes to exist 20 years from now, so it’s price investing in. Sure. And my private journey was that it was very tough to monetize. That was downside primary. And I noticed that not everybody has that aim, in order that’s okay. However then let me extrapolate by extension, it was very onerous quantity two, to get individuals to make choices to maneuver them off platform. YouTube is a, is a unbelievable device, however the problem is that it has a really excessive barrier to entry. The fact is that many individuals, regardless that they communicate for a dwelling, pastors, I’m speaking about, they get behind a digital camera they usually notice it’s a distinct skillset.
Justin Khoe [00:06:14]:
They’re associated within the unfastened sense that, yeah, we’re nonetheless speaking to individuals, however the presentation talent to cameras, very totally different to a dwell viewers. And all issues being equal, attempting to show pastors how you can do YouTube for quite a lot of years proved to be a tough factor. The attrition price was fairly excessive. However what I began to study for my very own ministry after which in my type of working with different pastors, was that the thought of displaying up in 30 second increments, 60 second increments, was not solely far more cheap, far more believable that they might truly do it, however we began to see the sorts of outcomes that they really wished. And so once I was speaking to pastors, I might ask them, nicely, why, why do you wish to be on social past simply believing the whole lot that Kenny says? Trigger he’s an superior man and he says, you gotta be on YouTube. So I’m gonna be on YouTube. Past that, what are you hoping that the YouTube channel does for you? And I believe that there’s the altruistic, I simply wanna attain extra individuals. The message, that’s truthful.
Justin Khoe [00:07:06]:
However most church buildings, a minimum of that I work with, which are on the smaller to medium measurement, don’t have the posh of simply merely saying I need it to be an outreach car at some degree to be able to justify both the assets or quantity two, their private time invested into the platform, their core stakeholders, their board members, their elders have to see some kind of return on funding earlier than it begins to look a bit bit reckless, if you’ll. And so actually what it comes right down to is, nicely, we have to see individuals coming to religion in Christ. We have to see individuals becoming a member of the church, we have to see them, , enrolling in discipleship lessons or small group experiences and all issues being equal, YouTube gave the impression to be difficult for individuals to achieve a neighborhood space. That is the place I believe brief kind content material truly has the benefit. Primary, it has a bonus as a result of it really works inside meta and you are able to do a very simple type of geographical strategy to reaching individuals with the intention to truly attain those that dwell close to you far more merely than you may by Google’s platform. However possibly essentially the most thrilling half is quantity two is you can now use issues like manychat to make use of automations for the comply with up expertise. That means when you have a chunk of content material that, that pops, you’re going to have the ability to transfer them off platform rapidly. You possibly can transfer them to your discipleship enrollment, to a plan of go to and you can also make, you may assist individuals take the following step far more rapidly.
Justin Khoe [00:08:29]:
And everybody is aware of that once you add a ten minute video versus a 30 second video, which one, if you happen to simply maintain the whole lot equal, what are the percentages that one goes viral versus the opposite? Everybody is aware of brief kind has the most important likelihood to go viral in comparison with lengthy kind content material. And so with these elements in place, what we’ve been capable of see is church buildings enroll a whole bunch and a whole bunch of individuals into their discipleship experiences. I planted a church on the Web a few years in the past. We had 10,000 individuals undergo our discipleship course in a single 12 months with out spending a single greenback on commercial simply utilizing natural content material alone. And so that is the gorgeous factor is that brief kind content material is highly effective once you accomplice it with automations, you may at scale transfer individuals from discovery to subsequent steps in a short time.
Kenny Jahng [00:09:15]:
Superior. So one clarifying query simply to pierce by the whole lot is {that a} native church might make the most of these on-line platforms as we speak to be able to attain individuals solely the world over or realistically, how sensible is it, how sensible is it for native church to really reap the benefits of brief kind video as we speak and attain individuals in their very own driving distance, in their very own state and or determine how you can get them off platform into one thing that’s a bit bit extra partaking?
Justin Khoe [00:09:52]:
Yeah, by, by meta you may very simply Attain individuals inside a 5 mile radius of your church, if you wish to set it to 7 miles, 10 miles, regardless of the radius is. However you, you choose the quantity and Meta will actually prohibit the usage of your advertising funds to these individuals particularly close to you. And what’s extra thrilling about that, not solely are you able to simply do an preliminary marketing campaign utilizing your sermon content material, devotional content material, no matter kind of content material you wish to use, not solely will you attain them instantly, however past that you’ve got the flexibility to construct what many individuals are calling the invisible record, which means that you simply begin to generate an viewers of, of people that have by motion are demonstrating they like what you must say. They’re watching main percentages of your movies as, as an indicator that man, what you’re saying is connecting with them. And now you may eternally retarget them in relation to direct name to motion campaigns. So on the primary layer, you simply have nurturing content material. You may have content material that’s simply gonna be unbelievable as a result of it’s simply what you do. It’s your bread and butter.
Justin Khoe [00:10:52]:
You preach the gospel, you assist individuals, you try this. After which when it’s time to do an Easter service, do a Christmas service, to do a particular program for kids or for folks, or for, fill within the clean entrepreneurs, no matter type of outreach class or course or expertise your church needs to host, you may retarget these people who dwell close to you for pennies on the greenback since you’ve already generated that goodwill.
Kenny Jahng [00:11:15]:
Sure, completely. The high-quality tuned controls that we have now as we speak as publishers is simply truly unimaginable. Now right here’s one other clarifying query, as a result of there’s going to be people who object that claims, hey look, we aren’t a megachurch. We don’t have a billion {dollars}. How a lot cash, virtually talking, does a neighborhood church want to take a position? Or what’s the entry level {that a} church wants to consider when it comes to budgeting for paid adverts to get the content material on the market to really goal individuals of their zip codes.
Justin Khoe [00:11:48]:
You may be astonished with what you may accomplish with one thing within the extra modest realm of one thing like 500 bucks a month. Now that even sounds possibly to some church buildings, to the smaller church buildings. And I perceive, I work with very small church buildings, at instances that does look like some huge cash. In the event you wished to promote it down, you may $5 a day. And when you have a level of endurance with it, you may construct a really priceless advertising machine that reaches individuals in your group. So I wish to type of solid a large web. It might be as little as $5 a day when you have a funds of $500. Monthly.
Justin Khoe [00:12:19]:
That’s truly pretty like within the space of sturdy, if you happen to’re a bit bit affected person, if you wish to transfer rapidly and you’ve got a thousand to $1,500 monthly in paid commercial, man, that may go very far. And right here’s what’s loopy, Kenny, is if you happen to keep in mind what producing meta commercial was like 4 or 5 years in the past, it was a science. Like, you needed to have superior levels in so as simply to determine how do I add my freaking content material to the advert administration itself. Now that has gotten so good that you simply don’t have to know any of these issues. Fact be informed, you may train somebody in 5 minutes or so. Which buttons do you wish to click on to assist them perceive? Okay, that is how I simply do issues at scale. So I’m not having to essentially depend on advert businesses to do the work for me.
Kenny Jahng [00:13:04]:
Yeah, completely. And simply to border it for everyone, 500 bucks a month just isn’t that a lot. It’s about 15, $16 a day. Proper. And so even from a help perspective, what I might do is I might truly use as a possibility to search out new supporters to your church. There are people who find themselves excited to listen to that your church is perhaps placing power into utilizing the Web, utilizing social, utilizing digital to be future ahead, and really utilizing what we have now accessible as we speak in enterprise for {the marketplace} for ministry. And may you discover three individuals prepared to donate $5 a day? Simply quit a Starbucks espresso each single day. And picture simply discover three supporters to provide $5 a day there.
Kenny Jahng [00:13:52]:
You may have $500 a month just about to have the ability to gasoline a marketing campaign and present outcomes. Proper, Justin, there’s so many inventive methods, 100%.
Justin Khoe [00:14:01]:
What I’m listening to you spotlight is that many individuals within the church house have type of been pissed off to see their native church really feel prefer it existed and was optimized for a church 50 years in the past. And so this straightforward concept that the management has a imaginative and prescient of how the church serves as we speak is an thrilling worth proposition in and of itself. That many individuals with none outcomes, with out even any promise of final result, would say, what, that I can get behind. After which what’s good about that’s that you simply purchase your self a little bit of time, you purchase your self a month, two months, three months to have the ability to begin producing actual relationships with individuals in your group. After which all it’s worthwhile to have is one or two case research or tales of individuals in your local people that that is being dramatically impactful to, and it’ll change the sport for that. I’ll offer you an instance. One one who’s Part of my on-line group has been now for the final couple of years. Once more, that is simply the natural aspect of issues.
Justin Khoe [00:14:54]:
So I haven’t been capable of do the native concentrating on inside this instance. There’s a pal of mine named Maggie. Maggie lives on the east coast, I dwell on the west coast. Beforehand I used to be on the east coast of Hawaii, so hundreds of miles away. I’ve actually by no means met her in individual. Nevertheless, Maggie is part of our on-line group. I see her a number of instances each single week in Bible research, in small teams and our on-line church. And the way in which that she got here into our group was by a easy Instagram story.
Justin Khoe [00:15:22]:
She occurred to comply with my web page after which ended up seeing the Instagram story. Invitation to the Bible research. And right here’s the story of what occurred to her. Maggie has been struggling for a few years, over almost a decade, she says, of suicidal ideation, self abuse and all types of actually type of poisonous behaviors as a result of she was sadly taken benefit of quite a lot of years in the past. And so she had a complete host of problems with id and worth and the whole lot else like that, the place she was on the fringe of, of her rope, so to talk, the tip of her rope and contemplating taking her personal life by integrating with our on-line group. She says that she’s been free of a complete decade of self hurt, suicidal ideation, et cetera, et cetera, et cetera. And he or she says that going to our on-line Bible research, being part of our on-line group, is the spotlight of her week. Now you go to these future minded buyers, these people who find themselves prepared to sow a seed ahead, after which as soon as a month you get to share with them a narrative like this.
Justin Khoe [00:16:27]:
Will that not transfer their coronary heart to say, what, not solely is the thought of it thrilling, nevertheless it’s truly making a distinction as nicely. I believe that that is the type of recipe to having the ability to scale into the long run.
Kenny Jahng [00:16:39]:
I find it irresistible. I find it irresistible. What, what can be. I believe as a result of on this little dialog circle that we have now this loop about return on funding. In the event you had been capable of provide you with 15 individuals to provide a greenback a day, that will get you to that just about $500 a month, seven or eight individuals to provide you $2 a day, that’s not an enormous ask. What’s the return on funding? How many individuals do you assume you may truly get off platform in a given month? In the event you had a $500 funds, how many individuals might you get right into a dwell chat, some form of direct chat, not simply passively eat your content material, however some form of interactive mode of conversations which are Folks inside driving distance of your church. What’s a practical expectation for a church?
Justin Khoe [00:17:36]:
Let me put it this fashion, after we’ve achieved this with church buildings up to now, one of many issues that they inform us sooner or later is that they really have to show the adverts off. It’s truly a distinct downside. The issue that they’re experiencing is that they’re truly serving so many individuals within the DMs and I’m setting the context for this. They’re doing type of prayer campaigns. The technique that a few of our church buildings have adopted is, what, we’re going to place content material on the market simply to serve, simply to provide goodwill. We’re going to retarget these people with a easy supply. Hey, if you happen to’re struggling proper now, if you happen to don’t have group, you want somebody to help you. Simply ship us a message, tell us what your prayer request and a member of our crew will truly hop on and supply prayer with you.
Justin Khoe [00:18:14]:
The place what we’re doing just isn’t, we’re not counting on automations at this stage. We’re actually educating the ministry leaders to, with their cellphone document a selfie the place they appear to the digital camera and name the individual out by title. Hey Kenny, I’m so sorry to listen to that XYZ tragedy occurred in your life. However I wish to let you’re not alone and I wished to wish for you proper now. So I’m trying to the digital camera, there’s a way of connection there. I’m mentioning you by title in order that this isn’t one thing that AI goes to do. However then I’m saying, Father in heaven, I wish to pray for my brother Kenny. I wish to ask that you simply give him braveness and energy and et cetera, et cetera, et cetera, within the title of Jesus, Amen.
Justin Khoe [00:18:48]:
So it’s one thing that takes, let’s be actual, 30, 45 seconds to do. However now there’s a private contact and from there you get to train your entire nice pastoral expertise of having the ability to test in on them later, to have the ability to ask comply with up questions and finally get them to maneuver off platform and say, hey, would you love to do a pizza with a pastor type of expertise? Would you want to fulfill up for a espresso store simply in order that I can hear your story, et cetera, et cetera. However what we’re seeing is that church buildings who do Even simply the $500 of advert spend monthly rapidly inform us they’ve so many individuals which are saying that they’re inquisitive about studying extra, they’re inquisitive about group that it truly is smart for them to often flip the adverts off, or a minimum of the ask the prayer adverts off, as a result of they’ve so many people who find themselves hurting of their group who need assistance. So the query of like, how many individuals are you able to get to indicate as much as your native church? Properly, that’s. That. That’s the query. Proper? However I believe that’s actually the place it comes right down to your crew, your expertise. Are you good on the interpersonal ministry aspect of issues? And that is the factor, , you and I, Kenny, we love AI, we love automations, we love constructing techniques of scale.
Justin Khoe [00:19:52]:
However when the world zigs, we because the church may have to contemplate zagging. That means if the whole lot is absolutely automated, you displaying up as a human being is the factor, factor that they’re hungry for, it’s the factor that they’re not getting in any of. They go to McDonald’s and there’s now a kiosk taking their order. They’re not even being requested by a human, would you want fries with that now?
Kenny Jahng [00:20:13]:
Proper.
Justin Khoe [00:20:13]:
And so that is the thought is that church buildings have a novel worth proposition in that we’re flesh and blood, we truly care about you. We’re not simply inquisitive about you shopping for our product, inquisitive about you turning into one other quantity, however we truly wish to serve and love on you. And I might say that the church buildings which are doing that nicely are those which are capable of convert from that digital expertise, that possibly first off, espresso exploration expertise, into displaying up within the native church.
Kenny Jahng [00:20:39]:
I find it irresistible. Right here’s the opposite. I wish to pivot just a bit bit as a result of it’s not nearly getting them right into a dm. You even have constructed techniques to get individuals into on-line small teams and also you’ve taught individuals now. Actually, I keep in mind not too long ago, everybody ought to go onto Amazon and purchase this. Empty pews to 1,000,000 views. And this began my journey down that path of discovering good fashions, wholesome, sustainable fashions for church leaders to have a look at. Inform us a bit bit concerning the success tales that you simply’ve had about mainly connecting with strangers on the Web by content material after which inviting them into dwell, synchronous experiences of finding out the Bible collectively.
Kenny Jahng [00:21:27]:
As a result of I believe that’s what pastors, pastors push again on social and digital lot as a result of they’re like, it’s all fluff, it’s shallow. We by no means disciple individuals. We by no means truly opened the Bible and really research collectively. You’ve provide you with a mannequin to have the ability to get individuals into small teams on-line. Inform us a bit bit about that.
Justin Khoe [00:21:49]:
The thought is straightforward. I present up on social media, do brief kind content material and I put out an invite with each single publish. The thought is just this, hey, if you happen to’re trying to be a part of a Bible research group, if you happen to’d like to really journey with different believers who’re about this factor, right here’s the following step, proper? And you are able to do a number of totally different variations of the following step. The one which I advocate for is utilizing textual content message as a device. And the reason being as a result of one thing like, I don’t know, 90 plus p.c of all textual content messages are opened inside the first three minutes, whereas an e-mail, , we all know that, , world class newsletters open about 40%, however possibly a pair days later. And so in relation to doing one thing well timed, that’s to say that’s rooted in a specific time area. For instance, Bible research each Sunday at 10:00am Pacific time, which is definitely for the final 5 years, I’ve been working a web based Bible research, 10:00am Pacific time, each single Sunday morning, proper? And so what I’ve been doing is I’ve been working this one gathering each single week and funneling all of my social media consideration in the direction of that one factor. And over the course of the years, I’ve had hundreds of individuals come by this Bible research expertise.
Justin Khoe [00:22:51]:
And clearly individuals come and go like they do with another small group. However on common I’m having between 30 to possibly as many as 100 individuals displaying up for a dwell Zoom hosted Bible research.
Kenny Jahng [00:23:02]:
These usually are not bots, proper?
Justin Khoe [00:23:03]:
These usually are not stuff, so far as.
Kenny Jahng [00:23:05]:
I can inform on Zoom or one thing like that. These are actual individuals.
Justin Khoe [00:23:08]:
That’s right. Actual individuals displaying up, asking questions, partaking within the Bible research, asking for prayer, individuals from all around the world. In a single Bible research, I’ll have individuals from Mexico, from Germany, from South Africa, from Japan, from all around the United States displaying up dwell, setting time apart of their schedule to actively be there. There’s somebody who’s been part of our Bible research for the final couple of months now. She’s coming from, I believe it’s Brazil. And I believe that she units her alarm one thing like three or 4 within the morning or one thing ridiculous for Web church. Her and her husband are deliberately staying up previous midnight to be part of our on-line group. Why? As a result of primary, they discovered worth in our social platforms, proper? All of the Instagram and TikTok and YouTube content material that we’re placing on the market.
Justin Khoe [00:23:54]:
However quantity two, we’ve had an intentional technique of how you can transfer you off platform. After which quantity three, we have now single gatherings which are very excessive leverage, which means that I solely, I personally do one per week and that’s a very simple rhythm to decide to. It’s, , one or two hours per week. It’s not overwhelming. I’m not doing a whole bunch of 1 on one classes as a result of fact be informed, that will simply be unmanageable. However I present up for the final a number of years as soon as per week for about an hour to 2 hours that I can carve trip to do. And consequently, a whole bunch if not hundreds of individuals have gone by our discipleship expertise and been part of our on-line group. It’s a robust device to appreciate if you happen to simply carve out a bit little bit of time and direct your entire consideration in the direction of these communication channels, individuals will present up as a result of persons are in want.
Justin Khoe [00:24:39]:
The Bible talks about how that there’s hundreds upon hundreds who’re perishing for a lack of information. And so that you selecting to indicate as much as serve individuals, to equip them and how you can navigate by the Phrase of God higher, how to have the ability to pray higher, how to have the ability to truly hear God’s voice for themselves in order that they’re not reliant on you. Like that is discipleship. That is something however shallow.
Kenny Jahng [00:25:02]:
I find it irresistible. I find it irresistible. After I was a church on-line pastor, one of many issues I discovered is that we had a world viewers, such as you’re saying. However what was the candy spot is once I was capable of invite the individuals in our native church at our totally different campuses to fulfill, be a part of us. As a result of the conversations in a Bible research or small group on-line, when you may have native individuals after which individuals from different geographies, different nations, even the conversations are utterly totally different as a result of the cultural assumptions are totally different, their histories are totally different, and it simply opens up individuals’s views. And persistently I might say that the individuals in my native church that had been a part of these Bible research teams on-line with different individuals would report that it was a lot extra wholesome and life serving for them in their very own religion stroll than offline Bible research teams that they went to with the identical cultural assumptions, the identical artifacts that everybody consumed on the identical time regionally, everybody goes to the identical Costco, they watch the identical exhibits on Netflix, et cetera. After which upon getting all the range of conversations and asking questions, it simply modified the dynamics of these discussions. And so I believe that having the ability to combine these two, Justin, has simply been unimaginable in my expertise, that’s so highly effective.
Justin Khoe [00:26:23]:
And that’s truly one of many issues that I like most about doing on-line ministry is that you simply don’t know the place persons are coming from. I grew up in a religion custom that was very insular, very a lot type of like, we’re those over right here doing our personal factor, and everybody else over there, you all can go kick rocks. By serving on the web house, I’ve been interacting with individuals from all types of various religion backgrounds. Actually, I’ve been capable of work together with individuals who haven’t any religion background, or possibly religion backgrounds which are antagonistic to mine. That means, I keep in mind sitting in a Bible research as soon as, and somebody is vocalizing their journey. They’re saying, what? I’m type of new to the entire Jesus factor. I’m type of new to the Bible. I’m type of new to.
Justin Khoe [00:26:59]:
And so this individual is asking query after query after query. And so I lastly wisen up and I notice that it’s most likely prudent ask, inform me your story. Like, how did you come throughout this? Like, what do you imply you’re new to the entire Jesus factor? This individual tells me, oh, I’ve been a working towards witch for the final a number of years.
Kenny Jahng [00:27:16]:
Wow.
Justin Khoe [00:27:16]:
Like precise paganism, precise supernatural witchcraft. After which as this individual is sharing her story primary, I’m utterly dumbfounded. Trigger these are the precise people who Grandma informed me by no means to hang around with. For this reason Harry Potter was banned within the household. Like, all these sorts of issues, proper? And so I’m identical to, blown away. What do I do? How do I work together with this individual? And lo and behold, in the very same identical research, that one individual vocalizes that she’s actively transitioning from witchcraft to religion in Christ, two different individuals who have been in my research for months at that time limit mentioned, what? Truly, that was my journey as nicely. They usually began testifying to this new potential convert saying, hey, that is what my expertise of, of attending to know Jesus, the individual has been like, and I didn’t even know this, that we have now three probably three former witches who’ve now come to religion in Christ by a web based Bible research. And the way does that have problem the way in which that my Western Christian viewers, who possibly has a.
Justin Khoe [00:28:17]:
An antagonism to the supernatural, has a disbelief in so lots of the miracle tales, et cetera, et cetera, to be opened up of their worldview to appreciate, oh, my goodness, this world is a supernaturally enchanted world, that when the Bible truly talks about religious warfare, it is a actual factor. How do you assume that that straightforward factoid challenges the way in which that we pray, challenges the way in which that we help one another as a physique of Christ? And so I agree, man, having the ability to put your self on the market in uncomfortable areas actually is a rewarding expertise for our private stroll.
Kenny Jahng [00:28:51]:
Superior. Hey, so again to brief kind.
Justin Khoe [00:28:54]:
Yeah.
Kenny Jahng [00:28:55]:
What is step one? Is it simply slice and dicing your sermons or is it selfie movies? Do you want a lightweight equipment and all this sort of stuff? What’s the primary steps {that a} church ought to do after they’re exploring any such style?
Justin Khoe [00:29:11]:
First step is unquestionably a logical one. Doing the sermon snippets. It completely makes quite a lot of sense. There are organizations on the market that promote it for this sermon shot I do know is considered one of them if you wish to go within the secular route. Opus Clips or Opus Professional is one other one. After all you get to speak to me if you need an company kind expertise to do it for you. However lengthy story brief is you’re already doing the onerous work. The toughest work is preaching the sermon.
Justin Khoe [00:29:34]:
Or possibly I ought to say not even preaching the sermon. It’s placing within the work to have one thing of substance to share. And that is the loopy factor is that so many church buildings don’t notice already that they’re completely curated for the digital house. Different establishments, different organizations must carve trip for communication, for content material, for this sort of one to 1 type of air quotes, gross sales kind of funnel. The church is already has that for. For hundreds of years we’ve gathered across the Phrase of God with the expectation that somebody will come and train, somebody will come and share. They’ll do the onerous work of contextualizing the Phrase to our lived expertise. So the query is that this, what sense does it make for the sermon to die that weekend after which begin the cycle over after which transfer ahead onto the following week? Why would we not repurpose your complete sermon and, and get it on the market? So, so clearly, sure, you completely ought to be doing sermons.
Justin Khoe [00:30:29]:
And the good factor is with the AI now, with all these software program, it’s not an exaggeration to say that it takes possibly an hour to create your whole week’s price of social media content material. And if you concentrate on the end result, if what you’re telling me is with one hour invested, I can use an AI device to create a each day piece of social media content material that ends in dozens, if not a whole bunch, if not hundreds, hundreds of individuals in my native space coming to religion in Christ, nicely, is that point price it? I believe the reply is an apparent sure. Past that, I believe that there’s a really actual sense, Kenny, and also you’re type of tiptoeing round it, that sermon content material in and of itself possibly is simply actually enticing to individuals who have the religious background and possibly they left the church and in order that’s why they’re Sort of primed to be prepared to discover sermon type content material that appears such as you’re on a stage, however there’s a complete host of people that could not truly reply to that. And so utilizing AI, what would it not seem like so that you can take a transcript of your whole sermon, to ask ChatGPT to establish the core nuggets which may enchantment to a secular viewers, after which sit down in entrance of a digital camera, document a chunk of natural content material and easily rehearse the identical core nugget. However now with a skeptical, with a secular minded individual in thoughts. After which now you may have one thing that’s fantastically shot, that’s curated for a type of seeker type viewers. And now you are able to do that with a really, very fast elevate. Because it, because it’s pertaining to time.
Kenny Jahng [00:31:54]:
And resourcing and if you happen to get the workflow down, how a lot time each single day does a church chief want to really put money into any such exercise?
Justin Khoe [00:32:07]:
Yeah, I believe that you simply don’t even have to consider it per day. I believe that you may simply give it some thought like as a single afternoon. In a single afternoon you may completely go to AI, add the transcript and discover the 5, 6, 7 clips that you’d wish to curate. As a seasoned pastor, you completely know what it’s like to speak a nugget in a pinch. You recognize what it’s wish to say, choose up the cellphone, have somebody choose up the cellphone and say, hey, I would like you to cowl for me. There’s a neighborhood academy that the pastor, the chapel service is now, , for no matter cause, they’re caught in site visitors, they obtained sick. I would like you to step in. You know the way to take the concepts that you simply’ve been finding out at a superior diploma degree, interpret it to the 7 12 months previous and eight 12 months previous chapel expertise in 10 minutes or much less.
Justin Khoe [00:32:50]:
That is the thought is you have already got achieved the onerous work of processing the foremost thought to show it into brief kind. Content material shouldn’t take you very lengthy in order that we’re capable of go from nothing, simply the sermon to establish the important thing moments. Step primary, step quantity two is then contextualize it to your viewers. After which step quantity three, batch document your complete factor in half-hour or much less, Growth, you may have your whole week’s price of content material achieved in actually one afternoon.
Kenny Jahng [00:33:16]:
Such good things. Such good things. What would you say to a church chief the place the pastor or the people who they report back to don’t worth video, doesn’t worth social, doesn’t worth digital, doesn’t see these digital channels as a reputable technique to do outreach? How do you help them? What’s the message that you’d say to them?
Justin Khoe [00:33:41]:
On the one hand, I might wish to interact in a a lot lengthier dialog. Okay, then, if not that, then what are we doing? Are we actually going concerning the Nice Fee? One of many issues I wish to problem individuals with once I do, like, in individual talks is I spotlight the passage the place Jesus is saying that the gates of hell won’t prevail towards the church. And I attempt to spotlight, the place are the gates of hell? And it’s type of a type of duck questions. Individuals are like, this needs to be a trick query. However I let. I let it breathe for a bit bit, let individuals type of squirm by it. However in the end I attempt to spotlight the gates of hell visually, like, metaphorically, are on the outskirts of hell. Like hell has a protection system.
Justin Khoe [00:34:18]:
There are partitions and there are the gates. And so what Jesus is portray an image is that Christianity, proper, just isn’t a defensive sport. It’s not the place we construct partitions and we conceal in our towers and we wish to defend our kids from all the surface affect. After all we wish to defend our kids, however that’s not the image that Jesus is portray. What he truly is saying is, depart the dominion, so to talk, exit into the land of darkness and wage conflict towards hell itself. And the promise is that this, that if you find yourself on the gates of hell, laying siege to hell, the gates won’t prevail. You’ll overcome darkness. And so I wish to simply gently attempt to reframe how we take into consideration the church expertise.
Justin Khoe [00:34:58]:
Why is it that we’re so defensive by nature? And the place in our technique and our ministry are we happening the offense? In order that’s. That’s an extended dialog. However I believe, virtually talking, I believe there’s knowledge to contemplate the entire rebuke, not an elder strategy, the place scriptures makes it clear like, hey, hey, don’t rebuke an elder. And this doesn’t imply that the elder isn’t unsuitable. It simply is highlighting that possibly it’s not very efficient to attempt to go toe to toe together with your senior management, that, that it takes a really particular, mature, type of sensible type of chief to have the ability to obtain that type of course. However as an alternative, I might simply encourage you to exit and do it, as a result of once you’re capable of say, hey, Pastor, I need you to fulfill Susie, as Susie is strolling within the door for the very first time, and he will get to fulfill Susie and listen to her story, shake her hand, give her the welcome, embrace, and the entire thing. After which later you get to inform the story of the way you met Susie, Pastor, you wouldn’t consider it. I’ve been taking part in round with this factor within the background in my off hours.
Justin Khoe [00:35:56]:
Don’t fear, I’m nonetheless doing all my job, getting all my duties achieved. However I met Susie by TikTok and right here’s her story. She’s a fill within the clean, fighting this and that and the opposite factor. And once I met her I used to be capable of pray along with her, et cetera, et cetera. And now she’s part of our group, now she’s part of our expertise. Once they’re confronted with tales of actual individuals, I believe it makes it onerous to persist in your unbelief across the on-line house. I consider a pal of ours, mutual pal of ours. Kenn, you keep in mind Trey Van Camp.
Justin Khoe [00:36:24]:
I’ve interviewed him for my podcast, the Digital Missionary or Digital Missions podcast. And Trey tells me that for a very long time he’s been working the $5 a day advert technique, proper? Simply actually simply $5 a day for a few years. He’s informed me that he has small teams of like 15 to twenty households who’ve all come to the small group due to digital. Thoughts blowing stuff. So that is the purpose is that when you see one or two case research of people who find themselves coming to religion, who’re becoming a member of your native church, who’re doing all of the issues {that a} conventional type of management would anticipate from air quotes, good Christians, after which after they notice that the digital is likely one of the methods you can get individuals to that finish aim, I believe it forces them to re look at their presumptions.
Kenny Jahng [00:37:08]:
I find it irresistible. I find it irresistible. Properly, thanks Justin for hanging out with us. The one factor that I need you to share with individuals is there’s a useful resource that you’ve got that I believe continues to be accessible to individuals is the Digital Missionary Academy. That’s proper. Are you able to simply share with individuals what would they get out of becoming a member of that cohort, that group? On a really sensible foundation, in the event that they’re starting to dive into these items or in the event that they wish to justify to a frontrunner on the church that claims let me get skilled and let me make investments on this space to rise up to hurry, what would the Digital Missionary Academy do for them?
Justin Khoe [00:37:47]:
On the grand scheme, college students of the Digital Missionary Academy have already reached over 500 million individuals with the gospel. I informed you on the very high of the hour, I’m on a mission to assist missionaries attain a billion and God prepared, we’re going to do this. However thus far we’ve reached a modest 500 million. What does that seem like? That features how do you are taking your precise sermon content material and get that out into the world in order that the simple win is that this. The sermons that you simply’re already dedicated to preaching simply occur to achieve extra individuals. One among my church buildings that taken this program, of their first three months of you doing this system attain a further 250,000 individuals with the sermon content material that they’re already preaching. So the straightforward win is already better attain together with your present messages. One other win appears such as you’re truly capable of develop your followers.
Justin Khoe [00:38:32]:
So a number of of my church buildings have reached 20, 30, 50, 80, 100,000 followers or or extra in an inexpensive period of time. A win quantity three appears like this. How do you do precisely what I’ve been arguing for, which is transfer individuals from the web house into an ecosystem the place you are able to do discipleship, Whether or not that’s on-line Bible research, a web based church, or actually, what does it seem like to construct the funnel that strikes individuals from digital to the in actual life expertise? And so all that’s lined within the Digital Missionary Academy. There’s a ton of interviews with consultants in their very own area. Kenny, you’ve made an look a couple of times as a visitor trainer for this system. And so that you get to study not solely from myself and what’s working inside my little ecosystem, however you get to study from consultants in so many different areas of the web mission area as nicely. In order that’s all accessible on the Digital Missionary Academy. If you wish to discover what this appears like and when you have any questions for me, simply ship me a DM on Instagram.
Justin Khoe [00:39:26]:
My deal with is Koo. J Ok H O E. That’s my title, J Koo. And simply point out Kenny. And right here’s what I’m going to do. I’m going to give you a 20% low cost to the lifetime entry of the Digital Missionary Academy. And we’ll additionally ship Kenny a pleasant little thanks, a present card or one thing alongside these traces for his hassle. I’m simply kidding.
Justin Khoe [00:39:46]:
We’ll do some bit greater than that for Kenny. However if you wish to discover this system, ship me a DMCOO and we’ll offer you a pleasant little low cost to this system with the intention to put money into your personal expertise to on-line missions and empower your native church for better effectiveness within the on-line house.
Kenny Jahng [00:40:01]:
Okay, and right here’s the place individuals have to smash that like button, subscribe button. Ship them to some URLs. Give us a pair URLs that folks have to discover as a result of I believe persons are piqued when it comes to their curiosity. After this dialog that they wish to discover additional.
Justin Khoe [00:40:16]:
Positive.
Kenny Jahng [00:40:16]:
For certain.
Justin Khoe [00:40:17]:
You’re asking on the proper time as a result of I’m launching a model new YouTube channel. It’s humorous, we spend all this time speaking about brief kind content material and now I’m telling, hey, I’m truly making a protracted kind web page. I’ve. I’ve put my private YouTube channel on the shelf for the final couple of years. It was one thing that was very profitable, however as I discussed earlier, I discovered quite a lot of faster wins by brief kind content material. However now I’m eager to transition extra absolutely into coaching on-line ministers to have the ability to attain extra individuals with the gospel. So I’m beginning a model new YouTube channel. You’ll simply search Digital Missionary Academy.
Justin Khoe [00:40:50]:
And the primary emphasis of this sort of launch is how do I assist ministry leaders take their sermons and and switch them into programs or teaching packages in order that they will offset the bills of the church? Possibly one of many simple wins that we might provide help to with is how will we provide help to generate a pair bucks price of earnings in order that means you your self might select to fund the constructing of your on-line ministry if you happen to wished. And all of that is in service of reaching extra individuals with the gospel. So Digital missionary academy on YouTube.
Kenny Jahng [00:41:19]:
Thanks a lot, Justin to your time. We have to have you ever again and I already can inform that I’m going to get quite a lot of messages about this episode. Particularly all people else, I might like to know. We’ve talked a couple of ton of various issues right here. What’s the one or two issues that resonated with you essentially the most? What’s the particular thread of dialog? As a result of we’d wish to go down even additional and drill down on these matters for you. As a result of each single time that we convey somebody in and or the conversations we curate listed here are in response to our readers right here@churchtechtoday.com and the podcast listeners. So thanks a lot for becoming a member of us. I might love to listen to from you.
Kenny Jahng [00:42:00]:
You possibly can e-mail me at Kenny at churchtechtoday. Com and I’ll see you right here on the following episode of the podcast.
