Texting is one thing everybody makes use of. It’s quick, acquainted, and private. Church buildings use texting to speak with members, guests, and volunteers.
When church leaders start utilizing texting instruments for sending group messages, organising automations, or managing replies, the method can appear complicated. Technical phrases seem within the setup course of. A few of these phrases are from advertising and telecommunications industries.
This glossary explains these phrases clearly. It contains examples from church use circumstances. It’s grouped into classes for higher understanding. The objective is to make texting a usable and efficient instrument for church communication.
Platforms like TextInChurch.com provide options that help all these communications and assist streamline messaging for ministry use.
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Messaging Fundamentals
SMS (Quick Message Service)
SMS is a regular text-only message despatched over mobile networks. It permits messages as much as 160 characters. SMS doesn’t help photographs, movies, or superior formatting. A church may use SMS to ship a easy message like, “Reminder: Service begins at 10am tomorrow.”
MMS (Multimedia Messaging Service)
MMS permits textual content messages to incorporate footage, video, or longer content material. A church can use MMS to ship a photograph of a flyer, a video invite to an occasion, or a sermon clip. MMS works nicely for visible bulletins and particular campaigns.
Textual content Blast (Mass Texting)
A textual content blast sends a single message to many recipients without delay. Every individual receives it individually. It isn’t a bunch chat. Church buildings use textual content blasts for broad bulletins resembling cancellations, reminders, or invites.
Authorized and Compliance
Decide-In
Decide-in means an individual has given permission to obtain texts. This consent might occur via a signup card, a kind, or by texting a key phrase. U.S. legislation requires opt-in for mass texting. It ensures that messages are despatched to individuals who need them.
Decide-Out
Decide-out is the power for recipients to cease receiving messages. Most methods permit folks to textual content a phrase like “STOP” to unsubscribe. Church buildings ought to embrace opt-out directions of their messages to satisfy authorized requirements and respect preferences.
TCPA (Phone Client Safety Act)
TCPA is a U.S. legislation that governs textual content and telephone communication. It requires prior consent for mass texting and mandates clear opt-out strategies. Church buildings should comply with TCPA guidelines though they’re nonprofits. This protects recipients from undesirable texts and maintains belief.
Technical Phrases
Quick Code
A brief code is a 5- or 6-digit quantity used for sending high-volume textual content messages. It will possibly ship hundreds of messages per second. Folks may also textual content key phrases to it. Quick codes are sometimes used for city-wide or event-based church campaigns.
Lengthy Code (10DLC)
A protracted code is a regular 10-digit telephone quantity used for texting. It helps two-way messaging. It sends at a slower fee than a brief code. A church can use a protracted code to ship reminders and likewise obtain replies. 10DLC stands for “10-Digit Lengthy Code,” and carriers require it to be registered for enterprise use.
Drip Marketing campaign
A drip marketing campaign is a scheduled collection of messages despatched over time. Church buildings use drip campaigns to welcome new guests or comply with up after occasions. For instance, somebody who texts in “VISITOR” may obtain a welcome textual content instantly, a follow-up two days later, and an invitation to espresso every week later. These messages are automated and timed.
Ministry Purposes
Prayer Chain (Textual content Prayer Chain)
A text-based prayer chain sends a prayer request to a bunch without delay. A coordinator sends one message, and all members of the prayer group obtain it. This technique is quick and ensures fast consciousness. Church buildings ought to shield delicate particulars and handle frequency.
Occasion Reminder
An occasion reminder is a message despatched earlier than a scheduled exercise. Church buildings use reminders for companies, conferences, sign-ups, and particular occasions. Textual content reminders assist scale back no-shows and late arrivals. They need to embrace date, time, and site.
Comply with-Up Stream (Automated Comply with-Up)
A follow-up circulate is a sequence of messages for brand spanking new contacts. It’d embrace a thank-you message, an invite to attach, and hyperlinks to be taught extra. These flows are sometimes used after first-time visits or baptisms. Automation ensures constant engagement with out handbook work.
Further Phrases
Join Card
A digital kind that collects contact data from company or members. When somebody fills out a Join Card, their data is routinely saved for follow-up. This ensures that church buildings can welcome new guests, comply with up persistently, and encourage subsequent steps with out the effort of gathering paper varieties.
Automated Workflow
A collection of pre-scheduled messages (texts or emails) despatched routinely based mostly on particular triggers, resembling when somebody joins a bunch or submits a Join Card. Automated workflows guarantee well timed follow-ups and constant communication with out handbook intervention.
Key phrase Automated Reply
A textual content message despatched routinely in response to a selected key phrase. For instance, when somebody texts “PRAYER” to your church’s quantity, they obtain an automatic message acknowledging their request and offering additional directions or encouragement.
Affirmation Textual content Message
An automatic textual content message despatched instantly after somebody submits a Join Card or takes a selected motion. This message confirms receipt and should present further data or subsequent steps.
Message Variables
Placeholders inside a message which are changed with particular data when the message is distributed. As an example, utilizing a variable like {FirstName} permits the message to incorporate the recipient’s precise first title, making the communication extra private.
Engagement Methods
Personalization
Personalization makes use of recipient-specific particulars in messages. Generally, this contains inserting an individual’s title. Many instruments permit dynamic fields like [First Name] to make messages really feel private. Church buildings may also phase lists by group to make content material extra related.
Key phrase Marketing campaign
A key phrase marketing campaign invitations folks to textual content a selected phrase to a quantity. This triggers an automatic reply or provides them to a listing. For instance, a church might say, “Textual content PRAYER to 555123 to submit a prayer request.” It’s easy and helpful for sign-ups, alerts, and assets.
Name-to-Motion (CTA)
A call-to-action tells recipients what to do subsequent. It is perhaps a reply, a click on, or a go to. Examples embrace: “Reply YES to RSVP,” or “Click on right here to register: https://churchtechtoday.com/church-texting-terms-every-pastor-and-church-communications-director-should-know-glossary/.” A transparent CTA improves engagement and helps folks know what to anticipate.
This glossary is meant to help church buildings in utilizing texting clearly, successfully, and with correct instruments. Every time period connects to actual church communication wants. With this understanding, pastors and communication leaders can use texting to tell, remind, invite, and encourage their congregations.
The excellent news is that instruments resembling TextInChurch.com are constructed particularly for church buildings. They embrace options and workflows tailor-made to ministry wants, so that you should not have to start out from scratch. When you’re a pastor or communications director, taking step one with a platform like this will make the method easy. These instruments are made that will help you start with readability, keep organized, and talk persistently along with your congregation.